Who am I
I am someone who loves making you look good. I truly enjoy doing what I do. I would almost do it for free. My wife would not let that happen though! I have been working in brand development for sixteen years. I am a person who loves being creative but more importantly, I appreciate the challenge of finding creative solutions to your problems.
What I do
I improve business through creativity and technology. By definition, creativity is the mental characteristic that allows a person to think outside of the box, which results in innovative or different approaches to a particular task. My job is to be that person for you. To evaluate your needs, guide you through the process, and use my experience to select the best solution to fit your business needs.
Why you should hire me
My work is creative, professional, and affordable. My mission is helping businesses increase profitability and reach their potential through better branding. Your marketing materials can make or break the first impression of a potential customer. Is your branding professional, appropriate, and most notably memorable? If not I can help.
Where it all started
I started developing Websites professionally in 1998. At this time, a few of the big telecom companies were getting into the web development and hosting business. One such company created a website for my family's formalwear business. I was astounded at how poorly designed the site was. It looked nothing like what I expected from a national corporation. It honestly resembled a flyer someone threw together in a Word document with clip art. My immediate reaction was that my hobbyist website was more professional than what they developed. I soon set about developing a new website for the family business. It went from being an informational website to a full catalog of all our inventory. However, I did not stop there. I developed the entire brand identity from logo, to business cards, to garment bags. Fast forward 19 years later and I am still working with clients developing quality solutions at an affordable price.
How I work
My Creative Workflow
Preparation: Define the project, determine overall goals, analyze your industry and understanding your audience.
Insight: Milling over collected information. Formulation of different approaches to reach the goal based on the preparation.
Illumination: Idea stage, development a of solution to reach goal.
Presentation: Communicate strategy, share initial concept and get client feedback.
Evaluation: Review client commentary, re-evaluate and test the concept.
Refinement: Fine tuning solution based on client feedback and evaluation.
Acceptance: Client approval of refined solution.
Implementation: Delivery of the final product. The project is ready to launch.